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I’ve worked with a lot of different industries, and one thing I’ve learned is that there’s no one size fits all when it comes to social media. Each industry needs a different approach. Different goals and different ways to connect
If I want my clients’ posts to reach more people, this is what I do: 1. Make the content as relevant as possible to as many people as possible. 2. Focus on how the post can get more saves and shares. 3. Add a strong hook, both visual and wri
Almost a month ago, I started working with West Coast Treetop Walk & Tower Zipline. We refreshed their accounts, refined bios and profiles, built a strategy focused on reaching visitors, and helped the brand stay top of mind. I’ve always l
What people think I do: post pretty pictures. What social media management actually involves: Strategy — knowing what to post, why, and who it’s for Research — understanding audience behaviour, competitors, and trends Storytelli
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